Store interior that strengthens the brand and creates a unique customer experience

Brand marketing builds emotional bonds with customers and creates unforgettable impressions that last long after the visit. Here are some important aspects to consider in your store interior, which also contribute to strengthening your brand:

Color

Use colors that represent your brand and that help create the desired feeling in the store. Warm colors create an inviting and cozy atmosphere, while cool colors can give a modern and elegant feel. Maintain a consistent color scheme throughout the store.

Lighting

The right lighting is crucial to creating the right mood. Soft, warm lighting can make the environment more relaxed, while stronger, more direct light sources can highlight specific products and energize.

Music

Background music can affect customers' mood and purchasing behavior. Choose music that suits both the target group you want to attract, as well as the atmosphere you want to create in the store.

Scents

The use of scents can further enhance the customer experience. A subtle, pleasant fragrance can create a memorable atmosphere while reinforcing the brand's identity.

Store interior

Choose store furnishings and materials that enhance your brand's image. If you are pioneers in sustainability, then your commitment to the environment should be visible in your choice of materials. This includes everything from shelves and tables to decorative elements that reflect the brand's aesthetic.

Details

Small details such as plants, artwork and other decorative items can contribute to a more inviting and engaging atmosphere. These details should be carefully chosen to harmonize with the overall style of the brand.

Flow

Plan the store's layout so that it facilitates a natural and comfortable flow of movement. This helps customers to smoothly navigate through the store and discover products in an easy way. By carefully considering and implementing these elements, you can create an atmosphere that not only attracts customers to your store, but also deepens their connection to your brand.

Concept interior

Concept interior design means that the store interior is designed according to a specific theme. Every element of store decor – from furniture and colors to textiles and decorations – plays an important role in communicating what your brand stands for. For example, if your brand focuses on high quality and sustainability, this can be reinforced by using sustainable materials such as reclaimed wood and interior details such as vintage and second-hand items. This consistent use of thematic elements ensures that customers understand your message and your values. A well-thought-out and executed concept interior contributes to making your store a destination in itself, where customers not only buy products but also experience your brand's unique story and values.

Concept interior design gives your brand the following:

Clear identity

By following a specific theme, concept interior design can create a strong and consistent brand identity. When customers step into the store and immediately recognize the theme as part of your brand, their understanding and perception of what the brand stands for is strengthened.

Values

Concept interior design makes it possible to visually communicate your brand's values. For example, if the brand stands for sustainability, you can use recycled materials and environmentally friendly interior design solutions. This shows customers that you don't just talk about sustainability, but also act accordingly.

Commitment

When you engage customers, their shopping experience becomes more memorable. Themed environments can evoke emotions and create an atmosphere that makes customers feel more connected to the brand.

Differentiation

In a competitive market, concept interior design can help your brand stand out. A unique and well-executed theme can make your store feel special and different compared to the competition, which can attract more customers.

Loyalty

When customers feel a strong connection to your brand, they are more likely to remain loyal. They remember the positive experience and return to experience it again, increasing customer loyalty.

Store interior with focus on sustainability

One of our clients at Norco Interior is Naturkompaniet, a brand that has a strong focus on sustainability, something that also permeates their entire business - from the products, to the store interior. Naturkompaniet uses environmentally friendly materials in its stores, recycled wood and other sustainable interior details. This creates a genuine and natural atmosphere that fits well with their brand image. They work with suppliers who share their values ​​and choose materials that are organic, recycled or otherwise sustainable. To further promote sustainability, Naturkompaniet offers an in-house repair service where customers can have their clothing and equipment repaired instead of buying new. Through this initiative, they demonstrate that sustainability is a fundamental part of their business and an important aspect of their brand identity.

In summary, through the strategic use of visual elements, you can communicate your brand's message and values ​​through the store interior. Color, lighting, music, scent, decor, details and flow of movement are important elements to attract more customers and build emotional bonds with customers. It's about creating an atmosphere that not only attracts customers but also deepens the connection they have with the brand. This in turn leads to increased loyalty and sales.

Norco Interior has created concept interiors for many brands, including Naturkompaniet and Nudie Jeans - another brand that places great emphasis on sustainability. In the project with Nudie Jeans, a store was created with a vintage feel and vibes from classic factory premises.

If you would like help realizing a concept, contact us here.